Be Our Brand

At Sage, understanding our purpose, ambition, and our brand is so important for our success. Our values and culture play a part in delivering promises to customers and colleagues as well as how we use our voice in everything we do to support our goals. Bold, simple and human – our tone builds trust that is uncomplicated and straightforward supporting us to do the right thing for customers, colleagues, society, and shareholders. This badge holder is recognized by Sage for their understanding of our brand, what it means to live our brand, and how they can 'speak Sage' and create a culture where everyone can thrive. Badge completion criteria: ∞ Understand the Sage Strategic Framework and how it connects with our purpose. ∞ Understand how you can 'live our brand' in your day-to-day role. ∞ Understand what it means to 'speak Sage'. ∞ Understand how you contribute to creating the Sage culture.